Senior Strategist

Fill 1

London, United Kingdom

Fill 1

Full Time

The role:

Waste (Drum & DADI Agency of the Year 2020) is looking for a Senior Strategist to join their growing team of insightful thinkers and inspirational communicators. You’ll be working with the biggest global brands in entertainment, with a particular focus on gaming, helping to understand audience segments, map fan ecosystems, devise standout strategies and enhance creative effectiveness.

The strategy team deliver a retained cadence of content and campaign planning, social listening, reporting and creative optimisation. We also provide insight and inspiration for ad-hoc client briefs, new business opportunities and the agency’s own innovative initiatives. This is an exciting opportunity for an ambitious Senior Strategist to be part of a forward-thinking and friendly team of thinkers and makers. We can’t wait to meet you.


The role will cover:

  • Consumer & category research sprints
  • Mapping brand ecosystems & customer journeys
  • Client workshop planning & leading
  • Writing insightful and inspirational creative briefs
  • Writing insightful and instructive client reports (ad campaign & always on content)
  • Devising campaign & content plans
  • Developing client relationships & driving strategic opportunity
  • Upskilling and guiding Junior Strategists
  • Strategic support on new business pitches & agency initiatives


Experience and skillset must include:

  • Min. 3 years senior strategic agency experience (B2C social/digital)
  • A strong toolkit of planning frameworks & practises
  • Experience in entertainment marketing & gaming a major plus
  • Blend of upper funnel brand planning and lower funnel execution (including social content, paid social, community management, influencer marketing, display)
  • Handling, processing & analysing data (social, web, customer)
  • Consumer & market research (primary & secondary)
  • An instinct for an insight
  • Clear, concise & compelling written & spoken presentation
  • Ability to inspire high standards and maintain great team morale
  • Guardianship of client strategy & trusted client relationships
  • Confidence to make decisions when armed with clear goals


In return, you’ll get:

  • To work on big brands in a fast-paced, exciting and ever-growing agency
  • The opportunity to develop your own skills in a fun, supportive environment
  • To work alongside extremely passionate digital natives, producing work that we’re all proud of
  • Early-finish August Fridays
  • Christmas and summer parties, you'll want to post about
  • Breakfast, fruit, massage and Friday beers!


About us:

The Drum 2020 DADI – Agency of the Year

The Drum 2020 Content – Agency of the Year

Waste is an independent digital creative agency founded in 2006 on the principle of cutting out unnecessary agency fluff in favour of urgency, expertise and a no-fuss attitude. We call this approach ‘Maximum Digital. Minimum Nonsense.’

With offices in London and Los Angeles, we employ 70+ specialists covering strategy, creative, social and web content, advertising, digital experiential, DOOH, UX and SEO.

Our clients include Supercell, the mobile gaming giant, for whom we deliver player acquisition and retention built around community listening and high-speed, high-quality content creation. We also provide digital leadership for energy giant Centrica, specifically British Gas Business. Other clients include WW (formerly known as Weight Watchers) Sega, Ubisoft, Mecca Bingo, Grosvenor Casinos, intu, Howdens and media brand family Oath.

Our approach has seen us nominated for more than 70+ awards, including: Agency of the Year 2020 at The Drum Content Awards and The DADI Awards, D&AD’s, Awwwards, BIMAs, Clios, CIM, Design Week, The Drum, FWA, Masters, Pixels, Lovies, W3 and Webbys. We’re renowned for brewing our own craft beer, the Waste Pale Ale (WPA), a firm favourite with clients and partners. We also support the UK based gaming charity, SpecialEffect.

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