Brett Joins To Help Build Waste Newsroom
We've got some exciting news - we're welcoming Brett to the newly created role of Senior Editor. He'll be helping us build a newsroom function for entertainment clients as part of our fan-first offering.
In his new role at Waste, Brett will build a newsroom function in order to help clients better understand and react to conversations about their brands online, with an initial focus on the Supercell account. This will enable brands to spot and act on real-time opportunities to join the conversations that matter to their target audiences.
“I’m incredibly excited to be joining Waste, a company with a fantastic client list with a huge passion for gaming. The work the team has delivered over the past year has been nothing short of inspiring, and something I knew I had to be involved with. I hope that my experience within the games industry, coupled with my passion for community building and social listening, will be an asset to the team. I cannot wait to get started!” - Brett Phipps, new Senior Editor
Brett was previously Senior Editor at We Are Social, leading the social media editorial vision for Activision’s Call of Duty and Destiny, across 12 international markets. With in-depth expertise of the gaming sector and experience across content and community management, social media and SEO, he was previously the Games and SEO Editor at the Time Inc-owned Trusted Reviews. He has also held positions at The Independent and Pro-G Media.
"We’re always looking to introduce new skillsets in order to expand and supercharge our offering for clients. Our newsroom function will enable us to help brands tap into relevant conversations online, creating high quality content at breakneck speed. Brett not only brings incredible knowledge of gaming, but also invaluable experience and a proven track record in leading social media and community management for major brands. We’re really excited to see the results he can drive for our clients.” - Alistair Campbell, Executive Creative Director